SAN DIEGO, CA — March 3, 2026 — NÜDL Helmets and Sprokut Supply Co., brands of Rize Distribution, have launched a new wholesale ordering platform powered by SparkLayer, aimed at improving the purchasing experience for independent bicycle retailers.
Rize Distribution says the launch reflects a broader commitment to specialty bicycle dealers, through a retailer-focused b2b platform providing retailers 24/7 access to real-time inventory, transparent wholesale pricing, and streamlined reordering tools, making it faster and easier for shops to restock products, manage inventory, and focus on serving riders.
"Having spent more than 30 years in the bike industry, I understand firsthand the challenges specialty retailers face—from managing inventory to placing orders after a long day on the sales floor," said Christopher Bohannon, CEO of Rize Distribution. "Launching this new B2B platform is about making life easier for dealers. It gives shops real-time visibility into inventory, simple ordering tools, and flexible programs designed to support healthy margins. Our goal is to be a true partner to independent bike shops and build systems that help them operate more efficiently and profitably."
According to the company, the combination of modern B2B ordering tools and margin- focused dealer programs is intended to help shops operate more efficiently while maintaining profitability.
Retailers approved for dealer accounts can log in to the platform to:
• Access industry leading wholesale pricing for NÜDL Helmets and Sprokut Supply
Co. products
• View real-time product availability as well as future availability
• Place orders 24/7
• Manage order history and reorder quickly
The company says the platform is designed to reduce friction in the ordering process and make it easier for shops to replenish high-turn items throughout the season.
NÜDL Helmets focuses on youth cycling protection with designs that combine advanced safety technologies and expressive styling for young riders, while Sprokut Supply Co. offers a growing range of practical bicycle accessories designed for everyday riders and families.
"Bike shops are the backbone of this industry," Bohannon said. "Our goal is to make doing business with us easier, faster, and more transparent so retailers can stay focused on what they do best—serving riders."
Specialty retailers interested in opening a dealer account can apply through the brands' websites.
