Golden, Colorado-based mountain bike brand adds a seasoned industry veteran to lead sales and oversee day-to-day site operations
(Golden, CO) Revel Bikes, the Golden, Colorado-based mountain bike company known for its carbon fiber and titanium lineup, today announced that Levi Olsen has joined the team as Sales and Site Leader. Olsen brings deep bicycle industry experience spanning sales, marketing, and operations, and will play a central role in managing Revel's retail relationships, production pipeline, and continued growth.
Olsen comes to Revel with a track record built across every tier of the bike business, from specialty retail and distributors to direct-to-consumer channels, with previous roles at Spot Bikes, CeramicSpeed, and Challenge Tires, among others. Already based in Golden, he steps into the role with a thorough understanding of the competitive mountain bike landscape and a reputation for cultivating strong, lasting relationships with dealers and partners.
"Levi is exactly the kind of person we want in this role," said Adam Miller, founder of Revel Bikes. "He knows the industry inside and out, he's results-driven, and he genuinely loves bikes. Having him on the ground in Golden, working closely with our team, and keeping things running at the site level, is going to be a real asset as we continue to grow."
— Adam Miller, Founder, Revel Bikes
"I've been a fan of what Revel has built for a long time," said Olsen. "The bikes are legitimately special: the engineering, the ride quality, the attention to detail across both the carbon and titanium lineup. Getting to help bring this brand to the next level, and do it right here in Golden, is something I'm genuinely excited about."
— Levi Olsen, Sales and Site Leader, Revel Bikes
Olsen's hire comes as Revel Bikes continues to build momentum following its relocation to Golden, Colorado. His combined focus on sales leadership and site operations reflects the brand's hands-on, all-hands approach to growth and reinforces Revel's commitment to having the right people in place as the company scales.
About Revel Bikes
Revel Bikes is a mountain bike company headquartered in Golden, Colorado. Founded by Adam Miller, Revel builds high-performance carbon mountain bikes as well as the Revel Metal titanium lineup. The brand is known for its innovative use of the CBF (Canfield Balance Formula) suspension platform and its commitment to building bikes that are as fun to ride as they are technically accomplished. More information at revelbikes.com
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Levi Olsen
