Continued partnership streamlines PEMBREE availability and retail support across BTI's nationwide dealer network
15 April 2026: PEMBREE, a premium mountain bike components brand driven by sustainability and performance, today announced the continuation and strengthening of its distribution partnership with Bicycle Technologies International (BTI) in the United States.
Building on an established working relationship, this next phase of collaboration will further improve the availability of PEMBREE products across BTI's extensive network of independent bicycle dealers, ensuring faster access and enhanced support for retailers and riders nationwide.
BTI, one of North America's most respected cycling distributors, offers over 23,000 products from nearly 400 global brands, making it a key partner in delivering high-quality components to the U.S. market.
"PEMBREE stood out to BTI for the same reasons it resonates with riders — a clean design, solid ride feel, and the fact that they make a real effort to manufacture responsibly," said a representative from BTI. "It's a well-made product that riders can feel confident about putting on their bikes."
PEMBREE's product philosophy combines durability, repairability, and sustainability without compromising performance. Its components are engineered for demanding riding while minimising environmental impact, with products designed to be up to 99.9% recyclable and built for long-term use.
"We're pleased to continue developing our relationship with BTI and expand our presence in the U.S. market," said Phil Law, PEMBREE Founder. "Their strong dealer network and deep industry expertise make them an ideal partner as we grow the brand and support more riders."
PEMBREE at Sea Otter 2026
PEMBREE will be displaying their new range of gravity-focused products at this year's Sea Otter Classic, taking place from 16th to 20th April 2026. The entire range will be on display at booth R70, and there will be an in-person signing session with PEMBREE-sponsored rider Wyn Masters on Friday, 17th April, from 1:45 pm.
