Coast 2 Coast Distribution (C2C), a U.S.-based cycling industry distributor, today announced it has been appointed the exclusive distributor for Science in Sport (SiS) within the U.S. cycling channel.
The partnership grants C2C exclusive rights to distribute SiS products to bicycle retailers and cycling-focused online accounts across the United States, further strengthening SiS's commitment to the North American cycling market.
"Over the past several years, we've intentionally shifted our strategy toward a more focused portfolio," said Etai Levy-Richards, Co-Founder at Coast 2 Coast Distribution. "Rather than building a saturated catalog, we prioritize a small number of high-conviction partners and invest deeply in those relationships. SiS is exactly that type of partner."
Founded in the U.K., Science in Sport has established itself as a global leader in sports nutrition, with products designed to support performance before, during, and after training. The brand has strong recognition among professional and amateur cyclists alike, driven by its science-backed formulations and presence in elite sport.
C2C emphasized that the partnership is rooted in operational alignment and a shared approach to market development.
"The best partnerships are not transactional," Etai Levy-Richards added. "They're built on consistent collaboration—working side by side on a weekly, and often daily, basis. That level of integration allows both sides to respond to the market, support retailers, and drive long-term growth in a way that goes far beyond traditional distribution. A Big thank you to Mike Percic & Dan Lampard from SiS in planning a successful launch and working side by side with us to help serve the cycling market.
"Science in Sport is thrilled to partner with Coast 2 Coast Distribution as our exclusive cycling distributor in the U.S.," said Mike Percic, General Manager, U.S. "Selecting the right partner was critical, and C2C's deep relationships within the cycling channel, combined with their focused and strategic approach, make them an ideal fit to accelerate our growth and better serve specialty retailers."
C2C will manage all sales, dealer support, and channel development for SiS within the U.S. cycling market. The company plans to focus on expanding SiS's presence in specialty retail while maintaining strong support for its existing dealer network.
Retailers interested in carrying Science in Sport can contact Coast 2 Coast Distribution at sales@coastdirect.com
About Coast 2 Coast Distribution
Coast 2 Coast Distribution is a U.S.-based cycling industry distributor focused on premium brands and specialty retail. They are the exclusive distributor for leading brands Almsthre, Hiline & Science in Sport while also carrying top brands such as NiteRider, Schwalbe, Ravemen, Topeak, KMC, and many more.
The company partners with select manufacturers to build long-term, scalable growth across the North American market.
About Science in Sport (SiS)
Science in Sport (SiS) is a global leader in performance nutrition, developing science-led products for elite athletes and active individuals. Founded in 1992, the brand is known for its expertise in endurance fueling, with a portfolio that includes energy gels, hydration solutions, and recovery products designed to optimize performance and recovery.
