Irvine CA- April 29th- The National Bicycle Dealers Association (NBDA) today announced the release of its 2026 Bicycle Consumer Report, an in-depth analysis designed to help Specialty Bicycle Retailers better understand the rapidly shifting behaviors, expectations, and decision-making patterns of today's consumer.
Developed in collaboration with industry experts, including Human Powered Solutions, the report provides a comprehensive look at how purchasing trends, product perceptions, and service expectations are evolving across the market.
While the full findings are reserved for report purchasers, the NBDA confirms that the data points to meaningful changes in how consumers evaluate value, interact with retailers, and approach categories such as e-bikes. These shifts have significant implications for retail strategy, inventory planning, service operations, and long-term business sustainability.
"This report is about giving retailers clarity in a time when there is a lot of noise," said Heather Mason, Executive Director of the NBDA. "The consumer is changing, and that means our businesses must continue to evolve as well. This research helps our members make more informed decisions- grounded in real data- so they can move forward with confidence."
The 2026 report builds on the NBDA's ongoing commitment to delivering actionable intelligence to the specialty retail community. By tracking consumer sentiment and behavior year over year, the association aims to equip retailers with the insights needed to remain competitive in an increasingly complex marketplace.
"This type of research is essential for understanding where the market is headed- not just where it's been," said Jay Townley of Human Powered Solutions. "Retailers who take the time to understand the consumer at this level will be far better positioned to adapt, differentiate, and succeed in the years ahead."
The 2026 Bicycle Consumer Report is available now:
● Free for NBDA Members
● $199 for Non-Members
Retailers, suppliers, and industry stakeholders are encouraged to access the full report to gain deeper insights and practical takeaways that can inform strategic planning for the remainder of 2026 and beyond.
For more information or to purchase the report, please visit the NBDA website or contact the team directly.
About the NBDA
The National Bicycle Dealers Association is the premier trade association for Specialty Bicycle Retailers, dedicated to supporting independent dealers through advocacy, education, and industry partnerships. The NBDA provides comprehensive resources, including retailer education programs, profitability initiatives, advocacy efforts, and networking opportunities designed to strengthen the specialty bicycle retail sector across North America. The NBDA is a non-profit organization that strives to elevate the bicycle retail industry and empower dealers for long-term success. NBDA membership is open to retailers, individuals, suppliers and providers, mobile units, and other non-profits. The NBDA community is the most active in the industry, providing real-time solutions and support to help businesses succeed and strengthen cycling communities nationwide. For more information about the NBDA and its initiatives, please visit www.nbda.com.
