POC appoints sporting industry leading light Natasha Pack to strengthen its European commercial leadership.
POC, which has built a reputation for safety, innovation and design, continues to invest in its European commercial structure with the appointment of Natasha Pack as Sales Director, EMEA. Natasha joins POC this month, bringing over 20 years of global experience across the sporting goods and fashion industries.
The appointment reflects POC's strong and growing direct footprint across all key European markets. This has been further reinforced by the recent build-up of its Spanish sales team. As the business grows, Natasha will play a central role in aligning POC's physical and digital channels. She will support partners and consumers with a consistent experience across every touchpoint.
Commenting on the appointment, Kolja Plegt, Chief Commercial Officer, POC, said, “Natasha’s appointment is an important step in strengthening our European commercial structure. With a growing direct footprint in all key markets, we are creating clear strategic alignment between our physical and digital channels. Natasha’s background in premium brands, and in particular apparel, combined with her record of turning ambitious ideas into tangible growth, makes her perfectly placed to lead this next phase for POC in EMEA."
Natasha brings a strong track record of building systems and processes within companies and has a particular passion for emerging, purpose-led brands with ambition and a clear mission.
Natasha Pack, Sales Director, EMEA, POC, commented, “Over the past two decades, I’ve learned that the brands which prosper are the ones that are unafraid to think differently and defy conventional thinking. And that is exactly what brought me to POC. Its mission to protect lives and reduce the consequences of accidents goes beyond a product story; it’s a purpose I genuinely believe in, and I can’t wait to get to work with the team across Europe.”
Outside of work, Natasha is a committed advocate for inclusion initiatives and is a four-time Ironman athlete for the British age-group team.
Recognised for her ability to turn complex situations into clear plans for sustainable growth, Natasha will work closely with POC's European Sales team, supporting partners and retailers as POC continues to strengthen its presence and service across the region.
For any questions, please use the following e-mail address: office@poc.com or contact Natasha directly at natasha.pack@poc.com.
ABOUT POC
Born and based in Stockholm, Sweden, POC is a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Creating all types of protection for cycling and snow sports, POC uses research, scientific methods and rigorous testing in its pursuit of innovation.
