New Custom by CamelBak program brings personalized Podium and Thrive Drinkware bottles to consumers, cycling clubs, events, and brand partners with no minimums, full design wrap capabilities, and shipping within 5 days.
IRVINE, CALIFORNIA – October 6, 2026 – CamelBak, the pioneer of hands-free hydration, today announced the relaunch of its custom water bottle program as "Custom by CamelBak". The initiative enables consumers, cycling clubs, team programs, event organizers, and retail partners to design and order personalized CamelBak Podium & Thrive bottles, with a dedicated consumer-facing ordering experience launching this fall and in preparation for the Holidays.
The relaunch introduces new functionalities that support CamelBak's B2B custom ordering channel for wholesale and trade partners, supported by a new Fall 2026 selling catalog featuring an updated assortment, pricing, minimum order quantities, and lead times. A direct-to-consumer custom builder will also launch at the same time, offering individual riders and fans the same personalization tools on CamelBak's website.
"Custom For…" is built around CamelBak's existing community of athletes, teams, and brand partners. Early collaborators include Something DFRNT, a Los Angeles cycling club founded by Andrew Jackson, which sits at the intersection of cycling, culture, and community; Powertrip Worldwide, a Los Angeles-based fight fanzine known for its strong design aesthetic across apparel and gym products.
CamelBak plans to extend the program through limited-edition, athlete-designed and artist lead bottles sold directly on its site, as well as event-only custom bottles tied to major moments in cycling, trail running, and other endurance and lifestyle events throughout the year.
The custom platform will be supported by a dedicated landing page, in-store and digital campaign assets, and outreach to CamelBak's network of buyers, retail partners, and event organizers. Cycling clubs, teams, and retailers interested in ordering custom bottles can contact CamelBak's team at Customs@camelbak.com.
About CamelBak
Founded in 1989, CamelBak® invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of award-winning products that include everything from technical hydration packs to reusable bottles. For more information about CamelBak, please visit https://www.camelbak.com.
