Announcements

Dan, Gee and Rachel Atherton are excited to announce the launch of their new bike brand, Atherton Bikes.

The New American Sportive series includes road, gravel and MTB events

Park City, Utah—January 24, 2019—SHRED. is proud to unveil a formal relaunch driven by the brand evaluating its past and reimagining its future. This relaunch runs deep, shaping SHRED.'s focus, identity, and approach to business.

Industry veteran to lead sales and marketing

Madison, WI – Bicycle accessory manufacturer Saris has hired seasoned bike industry expert Jeff Weiss to head the sales and marketing departments as director.

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Cozzens brings more than a decade of brand communications, media relations, and marketing experience in the bike, outdoor, and active lifestyle markets to new, young cycling helmet company.

Mark your calendar for The Borah Epic on Saturday, June 8, 2019 near Hayward, Wisconsin. The Borah Epic has become a staple in the Midwest mountain bike racing calendar since it's inception in 2013.

LOS ANGELES — QM Sports USA is now officially in the United States. As a world renown body care brand in Europe for over a decade, they have set up direct distribution for all of North America, based out of Los Angeles, California.

SQUAMISH, British Columbia — As 2019 begins, British Columbia’s 7mesh Cycling Apparel is again expanding its European footprint with new distribution in the Benelux, France, and Italy.

Carbondale, CO (January 22, 2019) Why Cycles announced today that Jeremiah Starkey has joined the team as COO.

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MINNEAPOLIS — E-bike Challenge Minneapolis is a place for consumers to test and compare e-bikes. The first event of its kind in the United States, the E-bike Challenge will be held at the Minneapolis Convention Center on March 23–24, 2019.

Fast Forward Wheels has reached an agreement with new distribution partners for the sales of FFWD Wheels in Spain, Switzerland and Singapore!

North American bicycle retailers and industry partners can now access training from SRAM at the new SRAM Technical University Online portal at stu.sram.com.

Folding bike brand streamlines supply chain for global orders

Olney, Illinois, January 22, 2018 – DAHON, pioneers in green mobility, have today announced plans to streamline their supply and distribution chain for global orders through new Approved Third-party Manufacturer Program (ATM Program).

Montreal (Canada), Tuesday, January 22, 2019 – Following our announcement last December of a strategic investment by Danish shareholder Bregnerød Investeringsselskab Aps, we are pleased to announce the appointment of Mr. Martin Le Sauteur as President/CEO of Argon 18, the Montreal-based bike manufacturing company.

ST. LOUIS, MO — Winter storm Gia blanketed the St. Louis region with more than 10 inches of snow just in time for the 2019 Mississippi Valley Bike + Outdoor Expo held January 12-13 at St. Louis Union Station Hotel.

Asheville, NC- Cane Creek Cycling Components is excited to announce that Sarah Montplaisir has joined the company as director of engineering. She started in the position on January 7. 

Best Selling Sports Specialty and Natural Foods Sports Drink Brand Debuts Nuun Sport Earning Non-GMO, Kosher, and Informed-Sport Certifications

Lakewood, CO.— The Yeti Cycles VIDA MTB Series presented by Shimano launches their 2019 schedule and registration.

Leading Bike Shipping Company Increases Its Support of USA Cycling

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