Northstar California Resort will be the new home for Interbike's OutDoor Demo and all new Consumer Festival, which precedes the Interbike trade show, held in Reno. This event gives cycling retailers and enthusiasts the opportunity to test the performance of the latest products the industry – in the terrain it was designed for. There's no better place for you to get the hands-on product experience you need to educate your customers throughout the buying process. Northstar California Resort is known for its epic downhill riding and beautiful terrain. Consumers and retailers will be able to test bikes on Northstar's world-class mountain bike trails (with lift access!) The Consumer Festival will also feature live music, food and drink, shopping and much more.

Friday, Sept. 14: Consumer Festival begins in the evening

Saturday, Sept. 15: Consumer Festival continues with Expo and Demo

Sunday, Sept. 16: Consumer Festival continues with Expo and Demo; Retailer Expo and Demo begins

Monday, Sept. 17: Retailer Only Expo and Demo