Events

Posted October 16, 2007

MILAN, Italy (BRAIN)--The deadline for getting a spot in a U.S. government-sponsored pavilion at Italy’s EICMA trade show is just weeks away, on July 31.

Posted October 16, 2007

DENVER, CO (BRAIN)—Chris Kegel’s Wheel & Sprocket is Wisconsin’s biggest bicycle dealership with six locations. But Kegel sells more than just bikes.

Posted October 16, 2007

LAS VEGAS, NV (BRAIN)—Each year everyone from the bicycle community congregate in the halls of the Sands Convention Center to get a look at what’s new for next year.

Posted October 16, 2007

CLEVELAND, OH (BRAIN)--Every Sunday this August plus Sunday September 23, experience University Circle, the Cleveland Cultural Gardens and Martin Luther King Blvd in a whole new way--without your car.

Posted October 16, 2007

MADISON, WI (BRAIN)—Pacific Cycle and Saris Cycling Group are issuing a challenge to Industry Cup crit racers: Put your money where your mouth is.

Posted October 16, 2007

MADISON, WI (BRAIN)—On the Thursday night of this year's Interbike, Team SchwycleOps, representing Pacific Cycle and Saris Cycling Group, dominated the warm up laps of the 2007 Industry Cup crit race.

Posted October 16, 2007

SALT LAKE CITY, UT (BRAIN)—Specialized played host to 590 retailers and staff at its three-day 2008 product introduction held in Salt Lake.

Posted October 16, 2007

SAN DIEGO, CA (BRAIN)-NiteRider Technical Lighting Systems announced they will be providing lights for Cannondale’s test ride demo days to be held at beautiful Red Rock Resort in Nevada, September 26-28.

Posted October 16, 2007

WILMINGTON, MA (BRAIN)—Last weekend’s Pedro’s Fest brought some of the industry’s biggest names with Shimano, Giant and Trek all in attendance.

“From a manufacturer’s perspective, I think the numbers were up,” said Jason Elhardt, marketing and communications manager for Pedro’s.

Posted October 16, 2007

PHILADELPHIA, PA (BRAIN)–An online charity raffle to benefit the Philadelphia chapter of the Susan J. Komen Breast Cancer Foundation opens today, with a hand-built, one-of-a-kind “Pedal Pink” bicycle loaded with high-end parts and pieces as the prize.

Posted October 16, 2007

LAS VEGAS, NV (BRAIN)—Interbike exhibitors can spotlight the hottest new gear that women will love.

Posted October 16, 2007

BY SHERI HEIN

MADISON, WI (BRAIN)—Following its split from Nike earlier this summer and the disbanding of the Discovery Channel Pro Team last month, retailers may have been unsure what to expect from Trek in 2008.

Posted October 16, 2007

MORGANTOWN, WV (BRAIN)—It seems as though Cannondale saved its biggest news for the last day at its recent dealer launch in the rugged hills of West Virginia.

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