Bianchi has significantly increased its dealer support in the Western US /Rocky Mountain regions with the addition of Vince Bynan in Utah, Wyoming and Southeast Idaho, and Brent & McKenzie Winebarger and Tony Iannicito covering Colorado, and New Mexico.
"We've gone from having one person in the region to four, so its a big step for us. We are committed to growing the Western US markets and having stronger dealer support and more local brand building is a key component of that," says Bianchi VP Sales & Marketing Jim Stevenson.
The LottoNL-Jumbo team, which rides on Bianchi Bicycles, recently participated in the Tour of Utah and the Colorado Classic, with American Sepp Kuss putting in a dominant win in Utah. Bianchi was also one of the few bikes brands at the Expo. "Its always a great opportunity when we can put our bikes on display and get to interact directly with consumers. "
