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Industry veterans Weagle, Schiers and Seliga launch new mountain bike brand, Trust Performance

Published September 14, 2018

SALT LAKE CITY (BRAIN) — Bicycle industry veterans Dave Weagle, Jason Schiers and Hap Seliga have launched a new company, Trust Performance. Although the company already has 15 employees and headquarters in Salt Lake City, it is not ready to announce details of its upcoming product line. A spokesman would only say that Trust will be "introducing a product line in the MTB space."

Weagle is best known as a suspension frame designer and has licensed his designs to several major brands. Weagle also founded e-thirteen and Evil Bikes. He is technical director of Trust Performance

Seliga co-founded the online retailer Competitive Cyclist. For Trust Performance, he will focus on strategy, operations, customer experience, sales and distribution, the new company said. 

Schiers founded Enve Composites in 2005 and has been active in the industry for more than 20 years. He will serve as Trust Performance's president. 

The three founders have worked together in some capacity since 2013. 

"Our mission is to help riders get the most out of the moments that make life awesome," said Weagle. "Trust Performance has been an ambitious undertaking and we've assembled a great team to support an amazing product that we know is going to make riders' lives better."

There's more information (not a lot more) at

The founders, left to right: Hap Seliga, Dave Weagle and Jason Schiers

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