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Fox shares more details on relocations

Published November 1, 2018

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory, which announced Wednesday that it was moving its corporate headquarters to Georgia, shared more details Thursday about what that means for its bike-related operations.


The official corporate move from California to Georgia involves only a handful of top executives. Fox also plans to open a factory in Georgia to produce products for powered vehicles.

Fox's bike-related R&D, engineering, marketing and OEM sales will remain in Scotts Valley, California.

However, in a separate move announced Wednesday, bike-related functions that are currently in Fox's Watsonville, California, facility — U.S. aftermarket distribution, aftermarket sales and service — are being relocated to a new facility in Reno, Nevada. Fox's bike call center, currently in Scotts Valley, also is moving to Reno. 

The move to Reno will allow Fox to service more of the West Coast with one- and two-day shipping, said Dan Robbins, Fox's senior director of corporate marketing, investor relations and government affairs. It also frees up the Watsonville facility for power sports product manufacturing. 

Robbins said workers in Watsonville and in the call center in Scotts Valley were offered jobs in the Reno facility but he couldn't say how many employees will make the move. "This is not a move to reduce the size of our staff. We are growing. It will be a bigger facility in Reno," Robbins said. He said the Reno facility will be operating by spring.

Fox also operates an R&D and service facility in Asheville, North Carolina, that services retailers in the Eastern states. 

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