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Kask America begins US dealer-direct sales

Published February 20, 2019
Company will transition exclusively dealer direct sales this year.

CHARLOTTE, N.C. (BRAIN) — Kask America began selling direct to U.S. and Canadian dealers on Jan. 1 and will continue sales through its existing distributors through early spring as it transitions to an exclusively dealer-direct model.

Kask America is hiring independent reps while regional brand specialists are in place to support dealers, merchandising, product education and regional events. It is also now enforcing and policing its MAP policy.

Brendan Gecik, North America cycling sales manager, said, "Kask is geared up and ready to start taking the next level of service to the market. We're a top-of-category product and our mission is to service our product line as such.

"Now, by taking our brand direct to stores, we can achieve the best market control, focus on the brand, and service accounts incredibly well with our own reps and brand specialists. The bike industry is evolving and we are making some very big investments to ensure that we are here to stay for a very long time."

In addition, Kask America is now accepting dealer applications until the first week of April, with those applying in this time frame entered into a drawing for two Maratona dles Dolomites entries, with travel to and from the event and accommodation included.

Dealer applications can be obtained by emailing or calling the inside sales team at 704-960-4851. The company also said its new Kask Utopia aero road helmet is now in stock.

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