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This week's podcast guest: Steve Matous, the new president of NICA

Published August 21, 2019
Matous discusses NICA's success in introducing mountain biking to thousands of teenager and developing lifelong cyclists and outdoor enthusiasts.

DURANGO, Colo. (BRAIN) — Steve Matous, who became president of the National Interscholastic Cycling Association in May, is the latest guest on the Channel Mastery podcast, presented by BRAIN and Verde Marketing and hosted by Verde's Kristin Carpenter.

Matous is the former director of Outward Bound. 

NICA "is growing like mad," Carpenter said, "with more communities asking for a 'league' (aka a 'chapter') than NICA has the resources to serve. Every nonprofit (and heck ... every commercial business) wants to see growth like NICA is experiencing. How are they doing it?"

Carpenter answers the question in her discussion with Matous. Besides managing the growth, she said NICA has set objective and subjective strategies toward increasing inclusivity and gender equity, as well as providing tools for underserved and non-affluent communities.

"NICA is leveling the playing field for every kid who wants to be involved," she said. 

Show notes and a podcast player are available on the Channel Mastery website

Or you can subscribe or download the episode via most popular podcast apps (including iTunesGooglePlay, and Stitcher). 

Have questions or ideas for Kristin and the Channel Mastery podcast? Email:

NICA president Steve Matous.

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