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Trek pledges to create 1,000 industry jobs for people of color

Published June 9, 2020

WATERLOO, Wis. (BRAIN) — Trek Bicycle has announced an array of initiatives related to racial equity, including a commitment to creating 1,000 industry jobs for people of color, build more bike shops in underserved neighborhoods, establishing a $1 million community investment fund, a scholarship program to support NICA teams with diverse backgrounds, and create a more diverse culture within the company. 

In a statement Tuesday, some were disappointed that Trek did not make an announcement about its police bike program. Some have called on the company to end the program following reports of police bikes, including Treks, being used as weapons at protests. BikeCo, the North American distributor of Fuji bikes, announced Friday that it was suspending its police bike program. 

UPDATE: Trek releases a separate statement on police bikes.

Advocates have created a petition calling on all bike companies to end sales to police bike programs. The petition has nearly 5,000 signatures Tuesday afternoon. According to the petition, "From local shops to bikes, helmets, lights, and lock manufacturers, -Trek, Haro, Bell, Kryptonite, Bosch, USA Cycling, and more - have all played a major part in supporting and upholding violence, oppression and racism in our industry."

In its statement, Trek said, "We believe Black lives matter and that Black, African American, and other people of color throughout this country do not have the same opportunities that white people have.

"With that in mind, we want to share our specific plan with you," the company said in the statement, before outlining its six initiatives:

1. Create 1,000 cycling industry jobs for people of color

Invest $2.5 million over ten years in a new retail management and bicycle mechanics training scholarship program to provide a career path for 1,000 people of color to improve diversity within Trek Headquarters, Trek retailers, Trek stores, and the entire cycling industry. This scholarship will help make cycling more welcoming for people of color and create an entirely new generation of leadership within Trek and the cycling industry.

2. Bring bikes, jobs, and stores to underserved communities

Invest $5 million over the next 3 years to establish new bike shops in underserved neighborhoods with the goal of building 50 stores in ten years using our DreamBikes model and lessons. Local bike shops are the heart and soul of the cycling community and we believe that stores in underserved neighborhoods will improve access to bicycles and create jobs.

3. Establish a $1 million Community Investment Fund

Provide funding for entrepreneurs of color and existing Trek retailers to open shops in underserved neighborhoods. We will invest in those who share our vision of a more diverse future and seek to enhance their local communities. Those interested are encouraged to contact us at

4. Create a more diverse future for competitive cycling

Establish a scholarship fund to equip 25 NICA (National Interscholastic Cycling Association) teams of children from diverse ethnic backgrounds for the next ten years. The lack of diversity in professional cycling is in part due to a development system that lacks people of color. The kids that are competing today in NICA are the future of professional cycling. Schools and organizations will have the opportunity to apply for this scholarship through NICA beginning this year.

5. Create a more inclusive Trek culture

Require all Trek employees to complete diversity and inclusiveness training provided by accredited external resources by the end of 2020. Trek will make this part of its onboarding process for new hires and will continue to update and improve this program so that we make sure that it is sustainable for the future. This training will make Trek a more welcoming environment for people of color and ensure that we hire a more diverse workforce.

6. Accelerate the activism of the Trek Family

Trek employees will now have access to paid time off to volunteer for non-profits that build our communities. This will continue our efforts to promote and sustain a culture of philanthropy throughout the Trek Family that has the potential to make a difference in the lives of thousands of people.

This is a long road and every journey begins somewhere. We have a history of doing the right thing, taking on the hard work, and producing meaningful results. Together, we can make a world of difference.

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