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BRAIN looks ahead, plans fashion/apparel feature for January magazine

Published November 19, 2020

BOULDER, Colo. (BRAIN) — We're doing it again: Bicycle Retailer & Industry News' editorial staff is preparing a feature on the upcoming season's cycling apparel for our January 2021 magazine.

The multi-page feature will include photos and reporting about business and category trends for the Fall/Winter 2021/22 season. The feature will provide retailers with an overview of options and trends during the preseason ordering period.

Retailers and B2C vendors are selling Fall/Winter 21/22 products now, but many have already ordered Spring/Summer 2020 lines and will soon be shown (and asked to order) items they'll be stocking next fall.

Because BRAIN has a readership of retailers, we can take a look at the fashion trends for the upcoming season, months before most brands start promoting the styles through consumer media.

In the coming weeks BRAIN's staff will be gathering photos of road, mountain bike, and lifestyle apparel and accessories, while also researching trends for related articles. Brands that would like to be included can contact BRAIN's editor in chief, Steve Frothingham, at Please be prepared to share high-resolution photos by Dec. 4 if you'd like your brand to be included. There is no charge or advertising expectation to be included in the articles or editor-curated photo spread. 

BRAIN featured Fall/Winter 20/21 collections in our January 2020 issue.

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