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Dealer association picks Heather Mason as its next president

Published January 27, 2021

IRVINE, Calif. (BRAIN) — Heather Mason has been named president of the National Bike Dealers Association and officially will begin her new role at the nonprofit in February.

The NBDA Board of Directors announced Mason's appointment Wednesday. She takes over for Brandee Lepak, who announced in October she would step down as president at the end of the year to spend more time with her family and at the five bike stores she co-owns with Alan Lepak.

"Heather brings an impressive range of experience, but her commitment to the industry and her passion for supporting and strengthening independent bicycle retailers made her a standout candidate," said NBDA Board Chair Kent Cranford.

Mason has been involved in various roles in the cycling industry, including shop owner and manager, professional athlete, retail columnist with BRAIN, author, and national level supply executive. She is currently the Eastern Regional Sales Manager and the New England territory manager for Bianchi Bicycles.

"Cycling is my passion, and the industry is my family," Mason said. "I'm honored to serve independent bicycle retailers and fuel their growth. We're facing a lot of challenges as an industry along with a surge in consumer interest, and maybe it's cliche, but we're in this together. That's what being an NBDA member is all about."

Goals include expanding NBDA training and education resources for experienced and prospective retailers, and certification and accreditation programs that empower owners and employees to grow their shops and careers.

"I intend to lead by example by building authentic relationships and trust with NBDA members," Mason said. "Five years from now, I want to walk into a room filled with happy successful retailers who have enjoyed years of support from our organization."


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