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Mongoose fans gobble up replica bikes

Published October 28, 2021

(BRAIN) — Old School BMXers remain hungry for a piece of their childhood.

On Tuesday, Mongoose, a brand of Pacific Cycle Group (which is part of Dorel Sports), began selling replica editions of the 1983 and 1984 and Mongoose Supergoose and Mongoose California Special bikes. The bikes were sold exclusively on the Mongoose website

A company representative said that within 24 hours, Mongoose sold through 70% of its inventory of 2,500 bikes. The Supergoose sold for $549 and the California Special was $449. 

Mongoose thwarted scalpers and bots by making a limited number of bikes available to each consumer shopping cart. The company also used software to detect and reject bots. 

Mongoose built anticipation for the launch with the release of its Dirtvana video campaign and by seeding bikes to its pro athlete team.

The Mongoose bikes were just the latest in recent releases of replica and tribute bikes from BMX's early days:

A page from the Mongoose 1983 catalog.

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