You are here

Derek Bouchard-Hall joins POC as CEO

Published September 15, 2023

STOCKHOLM, Sweden (BRAIN) — Derek Bouchard-Hall, a former elite cyclist and former CEO of USA Cycling and Assos, has joined POC as CEO.

"I feel very privileged and proud to join the POC team. POC is an iconic brand that is rightly held up as a benchmark in innovation and safety. I have watched POC's journey and impressive global expansion for many years and look forward to joining their mission to protect athletes and anyone inspired to be one. It's clear there is a bright future ahead for POC, and I am excited help them continue to excel in the global snow and bike markets," Bouchard-Hall said. 

Federico Minoli, the chairman of POC's management board, said, "I am very pleased to welcome Derek to POC and look forward to working with him. And on behalf of the whole organization, I would also like to thank outgoing CEO Jonas Sjögren for his significant contributions and leadership during his tenure. POC is filled with incredibly talented and devoted people, and the company has a bright future. With a host of new products and innovations coming to the market, our objective in appointing a new CEO now is to enable us to benefit from all the potential we see in front of us whilst adapting to the demands of the significant growth we have been experiencing."

The company said Bouchard-Hall will take up his position immediately and will be based in the POC headquarters in Stockholm.

Join the Conversation