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Fallbrook Opens EU Service Center

Published November 16, 2011

GELSDORF, Germany (BRAIN)—Fallbrook Technologies Inc. cut the ribbon on a new European service center to house customer service for its NuVinci CVP drivetrain and Harmony auto-shifting system.

Employees at the office near Bonn will be responsible for technical issues concerning products, demo bike support and training courses. Establishing a formal presence in the German market was a priority for the San Diego-based Fallbrook as it targets the German, Austrian, Swiss and Benelux e-bike manufacturers with its new automatic shifting technology. Together with NuVinci’s N360 CVP hub, the system is designed as a solution to e-bike riders who tend to leave their bikes in one gear, stressing the motor.

The new service center formalizes Fallbrook’s presence in the market and enables the company to be closer to its customers, said Jack Brandsen, Fallbrook’s bike division manager for Europe.

“The most important goal is to be able to answer all kinds of technical questions from any audience in the EU regarding our products. Be it an OEM, a dealer or a consumer, we try to resolve all service needs generally within one to two days, which is very much appreciated by our customers. With this dedication to customer service, we strive to distinguish ourselves as a great company to do business with,” Brandsen said.

Further tasks of the Service Center will be technical support and assembly of test and prototype bikes for OEM customers, certificated dealer training classes and technical presentations for major German and Dutch customers. The Gelsdorf team will also be responsible for market surveys, handling warranty cases and maintaining communication with the Fallbrook headquarters in the USA.

Bart van den Boom, former mechanic and amateur racer, will lead the team in Gelsdorf. He can be reached at or +49 2225 9090563.

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