(BRAIN) — SRAM has expanded distribution and servicing of its brands in Eastern Europe through Aspire Sports.
The distribution of RockShox, Truvativ, Zipp, TIME, and Hammerhead is part of SRAM's goal to better serve dealers and riders across the Baltic countries. In Latvia and Lithuania, SRAM shares distribution with longtime partner Hawaii Express, which will continue as the sole distributor in Estonia.
"The Baltic countries and Eastern Europe represent growing markets," said Tibor Gijssen, SRAM's European aftermarket sales director. "Partnering with Aspire Sports allows us to unlock the region's potential, strengthen our market presence, and enhance service for both dealers and riders."
