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New book examines how Cervélo disrupted the industry

Published November 14, 2018

TORONTO (BRAIN) — "To Make Riders Faster" is a new book by Anna Dopico, examining the launch of Cervélo.

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"This is the story of two McGill University engineers, Phil White and Gerard Vroomen, two students who coincidently ended up in the same lab at the same time and began a conversation," the publisher stated.

"That conversation quickly morphed into a business partnership that would forever change the cycling industry's ideal and idea of aerodynamics. It was an unlikely yet successful partnership of circumstance."

Dopico provides an inside view as White's wife, as well as a business and financial adviser. 

"To Make Riders Faster" is a 256-page hardcover book. It can be purchased from tomakeridersfaster.com. The book retails for CA$70 in Canada and $53 in the U.S.

 

 

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