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Morpher offers fold-flat bike helmet to US retailers and consumers

Published April 15, 2019

LONDON (BRAIN) — The Morpher helmet is now available online and will be available for wholesale purchase next month, with delivery from a U.S. warehouse to U.S. retailers. 


The $149 helmet opens and closes in seconds and comes in a range of colors. It was invented by Jeff Woolf, the two-time winner of British Inventor of the Year. The company said it caters to "the 82% of cyclists who don't wear a helmet because they are too much of a nuisance to carry around."

The Morpher is 6.5 cm (2.6 inches) at its widest when folded and fits easily into a laptop case or bag. It is CPSC certified and most of the helmet's components are recyclable.

Retail inquiries can be made at More information at

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