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NiteRider launches new B2B website, tactical flashlight line

Published September 19, 2019

SAN DIEGO (BRAIN) — NiteRider has launched its first ever B2B website and a new line of military grade tactical flashlights.

The new B2B site allows dealers to place orders 24/7, while also allowing them to check order status and download all current sales collateral with just a click of the mouse.

"Dealers are busier than ever these days, so it made sense to give them this option to make their lives even easier when it comes to ordering NiteRider product," said Mike Ely, chief operating officer for NiteRider."

NiteRider's new B2B site can be accessed at, and at the bottom of the home page under Customer Support. Dealers new to the site without a log in should email where one will be issued.

The Focus line of flashlights with XP-L Cree white LEDs features four models of varying lumen counts (110-1,000) — three of which are USB rechargeable. All possess the same NiteRider feel, quality and aesthetic dealers and consumers have come to know and love for 30 years.

"This segment is a natural extension for the brand," said Jason Norman, marketing manager for NiteRider. "As an avid outdoorsman (founder) Tom Carroll only builds and designs products that meet his lofty and rigorous standards—no matter if you enjoy the outdoors on two feet or two wheels."

The Focus line is no exception. Made from IP66 high pressure, water resistant aircraft grade aluminum, the Focus line is ideal for those who keep the adventure going well into the night with 5-mode electronic mode functionality (turbo, high, medium, low and flashing). Also features the added capability of an adjustable spot and flood beams.

"We're also developing a bicycle mount specifically for these flashlights, which makes this no brainer for every cyclist out there," Norman said.

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