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INFINIT Nutrition introduces custom protein recovery

Published January 6, 2020

CINCINNATI (BRAIN) — INFINIT Nutrition, a sports nutrition company specializing in custom-blended nutrition, has unveiled a new Custom Protein Recovery online platform and product line.

Since starting 15 years ago, INFINIT has created customized all-in-one isotonic solutions designed to hydrate and eliminate the need for gels, salt pills or extra food to fuel endurance sports. The launch of a Custom Protein Recovery platform, with the ability to create personalized protein blends, is a natural progression.

INFINIT strives to provide high-quality products made with clean and ethically sourced ingredients. The Custom Protein Recovery platform allows consumers to build their own handcrafted protein powder made with nutritionally dense ingredients with no fillers, preservatives, thickeners, or artificial sweeteners. The consumer can choose from four protein sources, three carb and calorie levels, as well as flavor and strength.

INFINIT has expanded its offerings with a plant-based, vegan-friendly protein blend, as well as a keto and paleo friendly egg white protein. Further customization is possible by adding various "boosts," including additional amino acids, natural antioxidants, and a variety of other nutraceuticals.

INFINIT Custom Protein blends provide nutrition after workouts, as a meal supplement, or as a nighttime recovery. Customizing a protein formula to the individual's needs allows for anybody — a professional athlete or those looking to stay in shape — to maximize recovery and build lean muscle.

"The idea that a pre-made protein in a jug is going to be a better solution than one created specifically for the unique needs of the individual is kind of silly," said Michael Folan, INFINIT founder and CEO. "Every single person is unique and different. Some want higher carbs, some want vegan friendly. Some want lots of flavor, others want none. We give our customers the ability to create the perfect protein solution for their own personal unique needs."

INFINIT Custom Protein customization options include:

  • Level of calories and carbohydrates.
  • Amount and choice of four premium protein sources.
  • Choice of all-natural flavor with adjustable flavor intensity.
  • Boost the blend with additives, including natural antioxidants and anti-inflammatory compounds like tart cherry and curcumin, as well as healthy fats, creatine and more.

INFINIT Custom Protein is available for purchase online using a step-by-step platform. Custom Protein blends come in three package sizes: five-serving bag starting at $22.95, 12-serving bag starting at $42.95, and 25-serving bag starting at $62.95 (best value). INFINIT also offers one-on-one nutritional consultations with its team of registered dietitians to help customers create their mix.

For more information about INFINIT Nutrition, visit

INFINIT Nutrition now has a Custom Protein Recovery product line.

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