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Lactalis launches new protein recovery drinks

Published January 26, 2022

BUFFALO, N.Y. (BRAIN) —  Lactalis has entered the post-workout recover drink category with the U.S. introduction of UP2U RECOVER protein drinks and UP2U RECOVER unflavored protein powder.

The products are made with a proprietary whey protein ingrediant the company calls PRONATIV.

UP2U RECOVER flavored protein drinks include protein, carbohydrates, and electrolytes. They are lactose free and said to be easy to digest.

UP2U RECOVER unflavored protein powder can be added to other foods and drink. 

"UP2U RECOVER is backed by our legacy and leadership in dairy products," said Jean-Luc Bruandet, president and chief executive officer of Lactalis American Group. "Consumers can use UP2U RECOVER products to help embrace a healthy lifestyle, balancing fitness needs and hectic daily life, as they offer a fast, optimized recovery using clean, minimally processed ingredients for those looking to be fit, active and take care of their bodies."

The UP2U RECOVER flavored protein drink, is priced at $36.99 for a 12 pack. The UP2U RECOVER unflavored protein powder is priced at $46.99 for a two-pound bag of 47 servings. Every batch is tested for banned substances under the Informed Sport Program and products undergo testing using ISO 17025 accredited methods

Lactalis American Group offers a portfolio of U.S. dairy products, including, Président , Galbani, Parmalat, and Kraft brands in natural, grated and international cheeses, Breakstone's, Crackerbarrel, Black Diamond, siggi's, Stonyfield Organic, and UP2U RECOVER. Lactalis American Group is part of Lactalis Group, the world's leading dairy company, a French family business founded in 1933 in Laval, France.

For more information about UP2U RECOVER visit

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