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Muc-Off enters shoe care market

Published May 2, 2022

POOLE, England (BRAIN) — Muc-Off's latest addition to its Rider Care range is The Premium Bike Shoe Care Kit, which it says will help renew mountain bike, gravel, and road bike shoes.

The kit features Muc-Off's new Premium Bike Shoe Cleaner and Premium Bike Shoe Brush, designed to be used together. The cleaner is non-toxic, so it's safe for rider, shoe, and the environment. Also included is Muc-Off’s Premium Footwear Shield, a hydrophobic rain repellent that offers an environmentally friendly spray-on treatment following the cleaning stage. 

Joining these new products in the kit are two of Muc-Off’s staples: Foam Fresh cleaner, which breaks down dirt, sweat, and odors, and a Luxury Microfibre Cloth. The cloth features split-fiber technology for absorbency during a post-clean wipe down.

The Premium Bike Shoe Care Kit is priced at 29.99 British pounds ($37.45) and is available through UK distributors, selected e-retailers, and directly from Muc-Off.

Availability dates through Muc-Off’s global dealer network will be announced in the coming weeks.

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