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Smith Appoints Randolph PR Manager

Published February 17, 2008

KETCHUM, ID (BRAIN)—Smith Optics has appointed Greg Randolph to the newly-created position of PR communications manager within its marketing department.

This move comes at an exciting time for Smith Optics as they experience continued growth in eyewear, tremendous success in the snow helmet market and a very unique opportunity with Suncloud Polarized Optics.

Since 2003, Randolph—a former Olympic and professional athlete—has been the bike promotions manager at Smith, managing a highly successful and long standing combination of team athletes, promotions and media relationships. As the in-house PR source, Randolph will focus on developing PR opportunities, presenting a passionate and consistent Smith message to the media and public at large, and developing specific PR projects to add momentum to Smith’s growing product line.

In the meantime, the Bike Promotions program will be put in the good hands of Gabe Schroder, who currently manages the much-respected Ski and Outdoor programs for Smith.

Schroder has been with Smith for two years and comes from a solid background of both bike and ski related marketing and promotions work. Randolph will assist in the transition of the bike program as he begins developing Smith’s PR presence.

Smith would also like to take a moment to thank Drew Simmons and his exceptional team at Pale Morning Media who have managed Smith’s PR on a contractual basis for the past two years.

Going forward, all communication regarding Smith PR needs should be addressed to Randolph who may be reached via e-mail at or by phone at (208)-726-4477 ext. 6593.

Topics associated with this article: People

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