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Outdoor Demo Gets Underway Today

Published September 19, 2008

BOULDER CITY, NV (BRAIN)—Interbike’s two-day Outdoor Demo kicks off this morning at Bootleg Canyon Park in Boulder City.

The outdoor portion of the annual industry gathering is expected to draw 3,500 buyers and a total of about 6,000 attendees.

“The Outdoor Demo continues to be an important event for manufactures and bicycle retailers," said Rich Kelly, Interbike's marketing manager. “Retailers want and need hands-on testing opportunities. The industry continues to introduce a broad range of bikes and accessories for different uses, such as cyclocross and commuting, and Outdoor Demo is the perfect opportunity to demo them all.”

Approximately 150 exhibitors are set up in more than 63,000-square feet of space.

The demo site features a groomed trail network, a professionally built BMX track, closed road loop, downhill trails, dirt jumps and closed cyclocross course providing retailers with the proper testing ground for any bike on the market.

This year the shuttle system, which runs from the Sands Expo Center to and from Bootleg Canyon, has been revamped.

“We’ve made lots of adjustments to shuttle schedules and shuttle quantities. The biggest problems were in leaving the park, rather than arriving, and especially at the end of Day Two we had enormous lines of people waiting for shuttles. That’s been addressed,” said Andy Tompkins, Interbike show director.

That said, retailers are urged to park in Las Vegas and take a shuttle to Outdoor Demo.

The 21-mile Tour of Lake Mead returns to Outdoor Demo this year and leaves from the site tomorrow at 8 a.m. Shuttles depart from the Sands at 7 a.m. for the ride.

Outdoor Demo runs today and tomorrow from 9 a.m. to 6 p.m. Attendees must register at the Sands, as there is no registration available at the demo site. For a full schedule of events, pick up a copy of the Outdoor Demo Interbike Show Daily.

Topics associated with this article: Tradeshows and conferences

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