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Electra Hires Rich Wells

Published November 21, 2008

VISTA, CA (BRAIN)—Electra Bicycle Company has hired Rich Wells for the new position of director of supply chain management.

Wells comes to Electra from Gematria Products, a nutraceutical firm located in Carlsbad, CA, where he was director of supply chain operations. Previously Wells was the director of global operations for Rhino Linings in San Diego.

“We’re excited to have Rich on our team,” said Jeano Erforth, Electra’s co-founder and co-chief executive officer. “His extensive knowledge of supply chain management will truly impact all aspects of Electra’s business. Having him on board will also allow those of us who had been dealing in supplier relations to focus on what we do best—creating exciting and innovative bicycles and accessories.”

“Coming here is a great opportunity for me to play a major role in bringing Electra to the next level,” Wells said. “I will focus on ensuring that our bicycles and accessories are delivered in a timely manner and are delivered where our customers need them.”

Wells can be reached at or 760-607-2453.

Topics associated with this article: People

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