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Electra Expanding Operations

Published December 13, 2008

VISTA, CA (BRAIN)—Electra Bicycle Company is expanding its Vista warehouse and office space. Electra’s warehouse space will double in size while office space will grow by 50 percent at the same building it currently occupies.

“Our sales and operations have expanded and will move in to the new space,” said Jeano Erforth, Electra’s co-founder and co-chief executive officer. “The added space will allow us to better serve our customers and will streamline our parts and accessories warehouse.”

This is Electra’s fourth expansion since its founding in Leucadia, California in 1993. Electra has been in its current location since April 2006.

The expansion should be completed by early 2009. Electra’s address and phone numbers will remain unchanged.

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