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Pedro's Partners with 3point5

Published March 10, 2009

WILMINGTON, MA (BRAIN)—Pedro's has partnered with online retail training network 3point5 ( aimed to enhance dealer knowledge of the Pedro's band and line of environmentally responsible bike care products and tools., an online campus developed for sales professionals, allows retailers to train on their favorite brands, learn how to better position key products to customers and earn great discounts or win prizes.

"We feel that Pedro's is uniquely positioned with both bike care and tools to offer everything that a rider needs to keep his/her bike rolling," said Jason Elhardt, Pedro's marketing and communications Manager. "Our partnership with 3point5 means that we can reach dealers directly with the latest products, key selling points and a consistent message."

"The Pedro's site is screaming already," said Geoff Hurwitch, Project manager at 3point5. "We are excited to welcome Pedro's to the continually growing assortment of manufacturers and it's clear that sales professionals are eager to train on their program."

In addition to the new training site, for the Top Performer during the first month, ending March 31, Pedro's is offering a Master Tool Kit (MSRP $999). The next top 50 Top Performers will be entered into a raffle to win one of many prizes including the Folding Repair Stand, Super Pit Kit 2.0, Total Bike Care Kit 2.0, hats and t-shirts.

Training by 3point5 is currently available in the U.S. and Canada and it's easy. If your retail location is not already familiar with 3point5, simply go to and click "Sign Up" to get started or call 866-3point5 (376-4685).

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