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Ritchey Hires Marketing Coordinator

Published June 17, 2009

SAN CARLOS, CA (BRAIN)—Ritchey Design has hired Angelo DiGiovine as its senior marketing coordinator.

DiGiovine, former director of advertising solutions and partner relations at Sportgenic Inc., will work with the Ritchey team based out of the company's sales and marketing office in San Carlos, California.

"Angelo comes to us with a wealth of experience in brand development and has strong skills in the social media segment," said Steve Parke, general manager of Ritchey Design. "His decade of marketing experience combined with his road racing background will help us deepen Ritchey's involvement in social media and further develop the brand in the online arena."

Most recently DiGiovine worked with Sportgenic, Inc., where he created and managed a major public relations and marketing effort for the Sportgenic/Squadra Ovest Cycling Team sponsorship. While with Sportgenic, DiGiovine also executed a multi-medium proposal for a major wireless provider campaign. DiGiovine additionally provided a business strategy to help Sportgenic expand its services within the cycling and endurance verticals.

Before working at Sportgenic, DiGiovine was the digital branding and investment manager for GM Planworks. There he was responsible for a national digital branding investment across Chevy, Saturn, GM Corporate, Buick, OnStar, GM CUV and GM Credit Card divisions. DiGiovine also collaborated with partner agencies and client teams to conceptualize and execute multi-million dollar, cross-media programs while managing digital advertising campaigns and supervising a team of branding investors.

DiGiovine comes to Ritchey Design with as much cycling experience as marketing experience. When he is not Tweeting or blogging about his 12-year road racing career and life as a category 2 cyclist on a team in the San Francisco Bay Area, DiGiovine is managing the team's Twitter and blog accounts as its sponsorship manager.

"I am thrilled by this opportunity to be a marketing resource for a brand leader in the sport I love," said DiGiovine. "My first set of clipless pedals were the old red Ritchey logics; now, after a decade in the cycling sport and marketing industry, I am ready help manage the Ritchey Design brand and reinforce its components' quality in both social and traditional media."

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