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CW-X Expands into UK, Ireland

Published July 29, 2009

NEW YORK, N.Y. (BRAIN)—The Wacoal Sports Science Corporation (WSSC), makers of CW-X Conditioning Wear, has signed an agreement with Big Bear Sports to be the brand's new distributor in the United Kingdom and Republic of Ireland.

The move will introduce CW-X to the Irish market, which will join the brand's existing markets in the U.K., U.S., Canada, Australia, New Zealand and Japan.

CW-X is currently sold exclusively through the Snow + Rock chain in Great Britain (including the Harrods and Dublin stores), and will now expand throughout the U.K. in specialty retail channels by Big Bear Sports.

Big Bear, based in Middlesex, just outside London, has a strong portfolio of specialty outdoor sports performance brands including Cloudveil, Mountainsmith, Sidi and Spyder.

“The CW-X brand is a perfect fit with our business model, which offers premium quality products that present the consumer with tangible and key points of difference through the use of innovative technologies and considered designs,” said Mitch Terleckyi, managing director of Big Bear Sports. “We are looking forward to launching this exciting new brand in the U.K. and feel it has great potential across a number of different sport and activity based markets.”

John L.A. Wilson, president and chief operating officer of the WSSC, added, “I'm excited to be expanding our availability in the U.K. and Ireland. There is a large and dedicated sports and fitness market that stands to gain from the performance benefits of targeted support.”

Wacoal Sports Science has been issued numerous patents for CW-X technology, with 11 in the U.S., 16 in Japan and nine in Europe.

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