You are here

ASI Expands Florida Sales Force

Published April 20, 2010

PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has hired Advanced Exercise, Inc. to represent its family of brands, Fuji, Kestrel, SE, Breezer, Oval and Terry in Florida.


Jeff Bond and Vernon Pain, serving northern and southern dealers respectively, will serve ASI’s current dealer base as well as expand the brands’ presence in the area.

“Bond and Pain are a great addition to our sales team,” said Roy Hough, national sales manager. “We are eager to improve our service to our Florida-based dealers and look forward to expanding our dealer base in the area.”

Bond joins the ASI team as a 21-year veteran of the bike business. He has represented many notable lines over the years and brings a journeymen’s relationship with his northern Florida dealers.

Pain recently joined the Advanced Exercise, Inc. group after working in the aftermarket motorcycle accessory sales field. Pain’s sales experience will round out the coverage in the southern Florida market.

Join the Conversation