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WTB Partners with Bike Cooperative

Published April 27, 2010

MANCHESTER, NH (BRAIN)—Wilderness Trail Bikes has signed on as a supplier partner to The Bike Cooperative. Members of the cooperative will earn rebates on direct purchases of WTB tires, tubes, saddles and components.

“WTB is an innovator in the industry with roots dating back to the birth of mountain biking,” said Kevin Wren, the co-op’s director of supplier relations. “It’s a company with a lot of innovative products and a strong commitment to advocacy, and we’re excited that our members can start earning rebates on their extensive line-up of performance P&A.”

WTB director of sales and marketing Gary Gleason added, “This is a partnership between two progressive organizations with a great deal of potential. The opportunity to work with such a strong group of bicycle retailers is very exciting.”

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