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Hotlines' Launch Show Coming Up

Published July 13, 2010

LONDON, UK (BRAIN)—Hotlines Europe Ltd has announced the dates for their 2011 product launch show, October 6 - 9, 2010, just off Brick Lane in London.

“Our five shows earlier this year were such a great way of showing our large portfolio of brands to our dealer base, that a larger show in a popular location was the obvious next step to increase brand exposure to our customers,” said Andy Gowan, Hotlines Europe Ltd marketing manager, in a press release.

The timing of the show is set to run in the same time frame and general locality as the Earls Court London Cycle Show, allowing Hotlines to entice along many dealers who would not otherwise have been able to attend one of their road shows. It also falls at the perfect time to showcase many of the new 2011 offerings from Lapierre, Electra, Nukeproof and Ragley, amongst others, for the first time in the UK.

The Brick Lane area is right at the heart of London’s urban cycling culture, and is also one of the "go-to" centre’s for emerging fashions and trends—and as such is a perfect place to hold a road show to exhibit 2011 product.

With a wealth of high profile, and cutting edge brands, Hotlines hope to bring this all to their dealer base, and London’s public, in one easy to handle package.

“One of the other benefits for the dealers, is that they get to see our product range with representatives from the brands themselves, so we can really focus with them on the features and benefits of the new products," Gowan said.

Amongst the many brands on show at the Hotlines London Show will be Lapierre, Electra, NS and new brand Creme, component brands Nukeproof, Ragley and WTB, along with apparel brands Loeka and iXS.

Hotlines will also be providing a program of seminars and other activities, led by key people from the brands involved and other industry ‘celebrities’.

The show will be open to dealers and media from Wednesday, October 6 until Friday, October 8, with an invitation only public opening at the weekend, October 9 and 10.

Hotlines will be releasing more details of what will be on offer at their London Show in the near future and will be sending invites to their entire dealer network in due course, but for further details prior to this, please contact Hotlines on 0131 319 1444, or email to

Topics associated with this article: Events

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