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King to Churn Out Beloved Frames

Published January 13, 2011

PORTLAND, OR (BRAIN)—King Cycle Group is turning out Beloved branded frames and forks alongside its own Cielo Cycles line. It has also carved out a 400-square foot area of its factory for Beloved Cycles’ production manager, Nick Sande, to assemble and pack bikes for delivery.

“I’m not sure we want to say we are chasing additional contract building business at this time, but the deal with Beloved Cycles was such a good fit that we said why not,” said Chris Distefano, King Cycle Group’s marketing manager.

James Selman and partner Matt Stein, developed Beloved’s urban bike line two years ago, but took a controlling stake the fledgling city bike company last year. The pair also are partners in the design studio Weights & Pulleys, both Portland, Oregon, companies.

Beloved bikes four-model line sells for $4,200 to $5,200 dollars, a price point they say allows them to deliver a Made in USA personalized city bike much less than a full custom. Customers can spec’ paint, drivetrain, components and choose one of six sizes. All bikes are labeled “Built by Chris King” on the chainstay.

There is no shared partnership or ownership between King Cycle Group and Beloved, who manage its own sales and dealer responsibilities.

—Matt Wiebe

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