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News Briefs

Published March 13, 2012

Tom Fowler leaves Cervélo • Norco to distribute Schwalbe tires in Canada • FRF Sports is new Ridley distributor in Australia • Selle Italia launches new website • LA's CicLAvia event launches Kickstarter campaign

TORONTO, Ontario (BRAIN) Mar 13, 10:51 MT—Cervélo marketing director Tom Fowler has stepped down after seven years with the company, he announced Monday.

"The time has come for me to explore new challenges beyond the company," Fowler wrote in an email to industry friends Monday. "It has been fantastic to play a key role in Cervelo's remarkable development.  Now, under new ownership and a new administration, the company is positioned to move to even greater heights.  I wish Cervelo, its partners and my colleagues the greatest continued success."

Norco to distribute Schwalbe tires in Canada

VICTORIA, BC (BRAIN) Mar 13, 10:14 MT—Norco will soon distribute Schwalbe tires across Canada, the companies announced this week.

Norco will begin taking dealer orders this month and expects to begin shipping to dealer mid-April.

FRF Sports is new Ridley distributor in Australia

BERINGEN, Belgium (BRAIN) Mar 13, 10:28 MT— Ridley Bikes has a new exclusive Australian distributor, FRF Sports.

"We are looking forward to working with a passionate, committed and internationally recognized brand like Ridley," said FRF owner Frank Fortuna.

Ridley is supplying bikes to the Lotto-Belisol pro team this season.

Selle Italia launches new website with dealer locator

Selle Italia's new website, at incorporates a variety of new features, including social media, tutorial videos and a Google Maps-driven dealer locator. The site includes extensive product information and information on sponsored teams and athletes.

The site is designed to work smoothly with all new smartphones and tablets, the company said.

LA's CicLAvia event launches Kickstarter campaign

LOS ANGELES, CA (BRAIN) Mar 13, 10:57 MT—Organizers of Los Angeles's fourth CicLAvia event are hoping to raise $12,000 from a campaign.

The April 15 event transforms 10 miles of city streets into a car-free zone for biking and other activities.

“People love CicLAvia because it is incredibly fun, and there is a sense of camaraderie and community that is rare for a city as large and diverse as ours,” said Aaron Paley, CicLAvia’s co-founder and executive producer.

The first CicLAvia was held in 2010 and two events were held last year. CicLAvia is Los Angeles' adaptation of ciclovíaz, which began more than 30 years
ago in Bogotá, Colombia, where it is now a weekly event with 80 miles of car-free streets.

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