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Briefs: Future launches weekly digital mag

Published May 2, 2012

PLUS: Performance Bicycle to award $30,000 in community grants • QBP adds to salesforce in Midwest, Southwest and Florida • Register One Sales Agency to represent Capo in Florida • Sally Grimes resigns as executive director of Outdoor Industries Women’s Coalition • Bontrager-Livestrong team website offers inside look

Future launches weekly digital cycling magazine

SAN FRANCISCO, CA (BRAIN) Wednesday May 2 2012 3:36 PM MT—Future PLC, parent of and, is launching a new weekly digital magazine that will be sold on Apple's Newsstand for 99 cents an issue.

Cycling News HD is designed for tablets and will present a weekly package for followers of international road racing. It will include a summary of the weekly road racing news and round-ups of the week’s leading races. It will also include analysis and comment from the experts, the photography of key events and riders, event previews, and team-by-team news.

“ is the world’s biggest news and results brand for professional cycling,” said Richard Schofield, the publisher of Cycling News HD. “With the launch of Cycling News HD, we’ve created a completely new weekly package of must-have content tailored for international cycling enthusiasts, delivered exclusively to their iPads each and every week."

Performance Bicycle to award $30,000 in community grants

CHAPEL HILL, NC (BRAIN) Wednesday May 2 2012 3:23 PM MT—Performance Bicycle is celebrating its 30th anniversary by providing $30,000 in “Better Bicycling Community” grants.

Ten communities will be chosen to receive a $3,000 grant to support their efforts in making cycling more accessible. Each grant is administered in collaboration with Advocacy Advance, a partnership between the Alliance for Biking & Walking and the League of American Bicyclists.

An organization may apply for a Performance Bicycle Grant if it is located in a community where there is a Performance Bicycle store; is incorporated as a 501(c)(3) or 501(c)(4) organization; proposes a campaign that is winnable with measurable results; and proposes a campaign that will celebrate and enhance bicycling in a Performance community

Performance Bicycle will award ten grants for $3,000 each. All grant proposals must be received by 5 p.m. EST on Monday, June 25, 2012 and winners will be announced on Monday, July 30, 2012. Proposals will be evaluated by the Advocacy Advance team and the final decision will be made by Performance Bicycle and the Alliance for Biking & Walking.

Any community group that is interested in applying for a grant may do so at

QBP adds to salesforce in Midwest, Southwest and Florida

BLOOMINGTON, MN (BRAIN) Wednesday May 2 2012 2:42 PM MT—QBP has added three
more regional representatives to its national sales force.

Jeff Buerman will serve dealers in Michigan, Indiana and Kentucky. Buerman has worked in the bike industry 18 years and with his wife, Ann, he created the Michigan Youth Cycling program, a non-profit organization that promotes competitive cycling and
awards scholarships to student athletes.

Kurt Smith will focus on shops in Arizona, New Mexico, and El Paso, Texas. A native of Washington, D.C., Smith’s passion for mountain biking led him to a new home in Durango, Colorado.

Matt Long will represent QBP throughout Florida. Long is a founding member of the newly formed Cycology Agency and a passionate fat-bike enthusiast.

“Together, these new reps boast almost 50 years bike-industry experience. They will be invaluable resources to local shops, offering guidance about the best mix of products, programs and services,” said Peter Grimes, QBP sales representative manager.

Register One Sales Agency to represent Capo in Florida

EMERYVILLE, CA (BRAIN) Wednesday May 2 2012 3:33 PM MT—Capo Cycling Apparel is being represented in Florida by Register One Sales Agency, the company announced Wednesday.

Register One's Doug Register and Carlos Pereyra will help the apparel and accessory brand grow in the region.

“Florida presents a flourishing and enthusiastic market of cycling consumers and we look forward to expanding our brand in the state. With more than 20 years of experience in the cycling community, Doug and Carlos’ relationships with Florida retailers will help us grow in this year-round cycling-weather market,” said Gary Vasconi, president of Capo Cycling Apparel.

Sally Grimes resigns as executive director of Outdoor Industries Women’s Coalition

BOULDER, CO (BRAIN) Wednesday May 2 2012 2:55 PM MT—Sally Grimes is stepping down as executive director of the Outdoor Industries Women’s Coalition, the organization announced Wednesday. OIWC’s Board of Directors has enlisted an executive search firm to help find a successor; Grimes will stay with the organization until a successor starts.

“My goal as the executive director of OIWC was to build an organization that was strong, powerful and effective while being inclusive and transparent,” said Grimes, who has been involved with the group for 10 years.

DealerCamp renews deal with 3point5

LAGUNA NIGUEL, CA (BRAIN) Wednesday May 2 2012 3:14 PM MT—Lifeboat Events, promoters of DealerCamp, announced Wednesday that the company has renewed its partnership with the retailer training site DealerCamp and 3point5 will work together to educate retail buyers about the summer show as it approaches and keep them informed about activities afterward.

“DealerCamp does a fantastic job of bringing brands and retailers together to preview new products and technologies,” said Patrick Purcell, senior marketing manager with eXperticity, the parent company of “’s partnership with DealerCamp has allowed us to extend that benefit to our members, brands and organizations to keep them up to speed on the event, and on the bike industry as a whole.”

DealerCamp is scheduled for July 24-26 at the Deer Valley Resort in Park City, Utah.

Bontrager-Livestrong team website to offer inside look at the developmental squad

AUSTIN, TX (BRAIN) Wednesday May 2 2012 3:28 PM MT—The Bontrager-Livestrong pro men's road racing team is launching a new website that promises an inside look at the team members experiences. The team, founded by Lance Armstrong, is composed of young pro riders including Lawson Craddock, Ian Boswell, Josh Atkins, and Belgian Jasper Stuyven.

The site will aggregate the riders' Twitter, Facebook, Strava, and blog posts directly from the athletes into a continuous stream.

The team is directed by former pro Axel Merckx. Alumni who are now in the ProTour include Taylor Phinney (BMC), Alex Dowsett (Team Sky), Ben King (RadioShack-Nissan-Trek), Jesse Sergent (RadioShack-Nissan-Trek), and George Bennett (RadioShack-Nissan-Trek).

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