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News Briefs

Published May 9, 2012

Scott Sports partners with Vendor-link • Public Bikes to open pop-up store • VeloPress offers NA edition of Slaying the Badger • Shimano T.E.C. offers employee purchase program • Brooks offers limited edition saddle

SUN VALLEY, ID (BRAIN) Wednesday May 9 2012 11:29 AM MT—Scott Sports announced Wednesday that it has signed with Vendor-Link Cycling, a service that allows online shoppers to find specific products that are currently in stock at their local specialty bike shops (see related article from March)

“One of the most compelling solutions offered by Vendor-Link is, which stands for ‘At My Local Bike Shop’,” said Scott's Adrian Montgomery. 

“For retailers, the tool offers an opportunity to make their product availability visible to online bike shoppers who can then go buy at their local store.  We intend to tie this capability to our brand website and refer shoppers from the product page to stores that have the item in stock.  Combine this with the new Vendor-Link feature that will allow a buyer to reserve the item at the shop, and we’ve finally created a system that leverages the enormous investment we make in our website and drive customers interested in Scott products to our dealers.”

Public Bikes to open pop-up store

SAN FRANCISCO, CA (BRAIN) Wednesday May 9 2012 11:32 AM MT—Public Bikes will host a grand opening Saturday, May 12, for its temporary store-within-a-store in San Francisco’s Mission District.

The Public Valencia Store is an eight-month pop-up inside vintage and estate furniture seller Harrington Galleries at the corner of Valencia and 17th streets. At the grand opening, from 2-6 pm, San Francisco-based Public will debut new colors of its C7 and V7 European-style city bikes and showcase its limited-edition Golden Gate Bridge International Orange bikes produced in recognition of the city landmark’s 75th anniversary.

The company also will offer live music, snacks and special in-store promotions and deals.

VeloPress offers North American edition of Slaying the Badger

BOULDER, CO (BRAIN) Wednesday May 9 2012 11:35 AM MT—VeloPress has announced the release of a North American edition of "Slaying the Badger," by Richard Moore.

The book is based on the 1986 Tour de France and the battle between teammates Bernard Hinault and Greg LeMond for the win. The Wall Street Journal said "Slaying the Badger is a gripping narrative of this psychological and physical three-week war."

For a preview and sample first chapter, visit

Media and sales contact is Dave Trendler at VeloPress.

Shimano T.E.C. offers employee purchase program

IRVINE, CA (BRAIN) Wednesday May 9 2012 11:41 AM MT—Shimano American is now offering a discount employee purchase program for retail employees who participate in its online Technology Education and Certification program.

Discounts range from 35 percent off of MSRP to 50 percent off, depending on how many online education modules the employee has completed.

"We believe the best way to know any product is to own and ride the product you’re learning about. For 2012 we’ve created a program we believe will make Shimano products more accessible to IBD employees than ever before," a Shimano release said.

The program is being offered to U.S. and Canadian retailers.

More information:

Brooks offers limited edition saddle

BIRMINGHAM, England (BRAIN) Wednesday May 9 2012 11:46 AM MT—Brooks England is releasing a limited edition B17 Select World Traveller 2012 saddle.

The saddle design celebrates the brand's historical associations with the previous London Olympiad, as well as the brand's relationship with the WCR Grand Tour, a competitive circumnavigation of the Earth by bicycle.

The leather surface features a restyling of a piece by Frank Patterson, artist and illustrator of the Brooks catalogues of the 1920's, realized by Richard Phipps. All saddles have been made using Brooks Select organic leather tops, fixed to a chromed copper steel frame and finished with hand hammered copper rivets.

Production has been capped at 2012 saddles.

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