Privacy Policy

At Bicycle Retailer and Industry News (BRAIN) we take your privacy seriously. Because of this we want to provide you with explicit information on how we collect, gather, and identify information during your visit to our site. This information may be expanded or updated as we change or develop our site. For this reason, we recommend that you review this policy from time-to-time to see if anything has changed. Your continued use of our site signifies your acceptance of our privacy policy.

Personally Identifiable Information refers to information that tells us specifically who you are, such as your name, phone number, email or postal address. In many cases we need this information to provide the personalized or enhanced service that you have requested.

The amount of Personally Identifiable Information that you choose to disclose to BRAIN is completely up to you. The only way we know something about you personally is if you provide it to us in conjunction with one of our services.

What Information Do We Collect And How Do We Use It?

BRAIN collects information on our users in three ways: by your voluntary submissions (for instance, if you sign up for one of our email newsletters) and/or surveys; sweepstakes andor contest entries; and through cookie technology.

In our effort to provide personalization and opportunities for prizes and services, we may at times ask you to submit information such as your name, mailing address, email address, company name, size of company and title. You never have to answer these questions, and you can decline this exchange of information at any time. However, if you should choose to withhold requested information, we may not be able to provide you with some of the services dependent upon the collection of this information, such as the purchase and shipment of products and information.

The information BRAIN collects is used in a variety of ways: for internal review; to improve the content of the site, thus making your user experience more valuable; to notify you about updates to the service; and to let you know about products and services that you may be interested in.

BRAIN provides a number of services through the website to add value to our users and make their experience beneficial. If you have provided us your email address, BRAIN periodically sends promotional emails to its subscribers about services offered by BRAIN and its partners. If you do not wish to receive email information from BRAIN, please let us know by emailing us at or by writing us at Bicycle Retailer and Industry News, 3002 Sterling Circle Suite 100, Boulder, CO 80301. BRAIN relies on the third-party tool Mailchimp to manage our email services. Please refer to their privacy policy for more information on how they handle data you supply to us. BRAIN will not share your personal information for marketing purposes or with external companies.


From time-to-time BRAIN, along with other reputable companies, provides sweepstakes and other contests for the enjoyment of our users. By participating in the contest or sweepstakes and answering any and all questions, the user understands that BRAIN and/or the involved company(s) may use the information obtained for marketing purposes. Children under 18 may not participate in any sweepstakes or contest promoted by BRAIN.


BRAIN may automatically collect non-personally identifiable information and data through the use of "cookies." Cookies are small text files a Web site uses to recognize repeat users, facilitate the user's ongoing access to the site and facilitate the use of the site. "Cookies" also allow a site to track usage behavior and compile site usage information that will allow for the improvement of content and target advertising.

We use cookies from Google Analytics, Google DFP, Quantcast, Admiral, AddThis, Facebook, and Twitter to learn about user behavior and provide a better service to our end users. All of the cookies placed by third parties are anonymized. Some of the cookies provide demographic information not unique to you such as age, gender, race, and household income.


This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our sites and to read the privacy statements of any other site that collects personally identifiable information.

Opt-Out & Unsubscribe from Third-party Communications

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from third-party partners of BRAIN by updating your e-mail preferences.

Children's Privacy

BRAIN is committed to the safety of our children. BRAIN does not knowingly collect personally identifiable information from children under the age of eighteen. If you are under the age of eighteen, you must ask your parent or guardian for permission to use this website.

GDPR Policies for EU Citizens in the EU

Unless otherwise barred by law, all disputes will be resolved under the laws of the state of California and the United States of America. EU citizens may file any complaints about our privacy policy or terms of service with their relevant governing body.

Your information may be required in order for us to deliver the good or service you have purchased from us or for you to enjoy goods, information, or services provided by us without purchase. If you request to change or delete your information, this may cause us to become unable to provide our goods and services to you.

We keep your information for as long as is necessary to continue providing you with our goods or services or for as long as we believe that you may wish to receive our goods or services in the future. We may delete your information at any time at our discretion and without notice.

Changes to this Statement

BRAIN reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, andor by updating any privacy information on this page. Your continued use of the Sites andor Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Your Consent

By using our Web site, you consent to the collection and use of the information described in this Privacy Policy by BRAIN.


BRAIN welcomes your questions or comments regarding this Statement of Privacy. If you believe that BRAIN has not adhered to this Statement, please contact BRAIN at:

Bicycle Retailer and Industry News
3002 Sterling Circle Suite 100,
Boulder, CO 80301

Effective as of September 1, 2012. Updated on February 11, 2019.