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Smith Optics And REI Teaming Up

Published October 25, 2007

KETCHUM, ID (BRAIN)—This fall REI and Smith Optics will join forces to bring Smith’s premium Rx sunglass services to REI customers.

The new offering, dubbed Rx in a Box, will provide a convenient, in-store alternative for both near- and far-sighted customers shopping for corrective sunglasses designed for use in outdoor pursuits.

Rx in a Box provides REI customers with a simple two-step process in shopping for Smith Optics’ prescription products.

First, customers purchase the custom-packaged Rx in a Box ($250 retail price). Inside they will find a unique one-time use ATM-like card containing a unique purchase code, along with details for submitting their prescription information. Second, the purchaser visits the secured Smith Optics Prescription Portal ( and enters information from the card to order their prescription shades, eliminating the need to visit an optometrist or other licensed optical dispenser.

“By rolling out this exciting program with REI we are taking a great step towards simplifying the process of selecting and purchasing prescription sunglasses,” said Eric Carlson, Smith Optics vice president of product and design. “Rx in a Box allows customers to see it before they buy it, and easily customize their lens and frame selection online.”

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