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Specialized Concept Store Opens in Italy

Published December 27, 2007

MORGAN HILL, CA (BRAIN)—Andreis Concept Store opened its doors for the holidays, becoming the first Specialized concept store in Italy.

The latest addition to a growing global network of Specialized Concept Stores, Andreis Concept Store is decorated floor to ceiling with advanced bikes, equipment and apparel.

The Specialized-focused bike shop is in Malé, Italy, future home of the 2008 ATB World Championships. Though Andreis Concept Store is currently open to the public, a grand opening celebration will follow the start of the New Year.

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