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Colorado retailers Boulder Cycle Sport and Boulder Nordic Sport to merge

Published September 20, 2018

BOULDER, Colo. (BRAIN) — Boulder Cycle Sport and Boulder Nordic Sport are merging their business operations.

Boulder Cycle Sport launched in its current North Boulder location in 2005 and rented space for Boulder Nordic Sport to launch the following year. Both companies experienced rapid growth that required expansion, with BNS moving to its own location in 2007, expanding to Portland, Maine, in 2009 and Minneapolis in 2014.

BCS expanded to a North Boulder Service Center, then added a South Boulder location in 2010 and built out a Central Boulder location in 2015. 

"Our companies have worked alongside one another for 12 years with parallel goals and challenges. This merger is a powerful way to combine strengths, mitigate seasonality, and focus on what we are all passionate about - helping people have fun with two amazing sports," said Boulder Nordic Sport founder Nathan Schultz. BCS' founder, Taro Smith, added "We are
overjoyed about the potential this brings to both companies in our mission to promote a healthy and active lifestyle. Joining forces creates new paths to navigate through the evolution of retail while simultaneously supporting our customers, vendors and team."

BCS and BNS will continue to operate as individual entities under a new parent company, Boulder Sports LLC. Schultz is the CEO and managing partner for the parent company and BNS, with Justin Hoese remaining the GM/partner in the bicycle division.

"There are a lot of strong reasons for this merger, " Schultz said. "What excites us most is that this opportunity empowers both companies to put more energy into customer service, while improving the products and services we bring to our customers and community. We are looking forward to seeing all that we will create together."

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