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COVID lessons from Europe: Jennifer Tetrick joins Channel Mastery podcast

Published May 26, 2020

DURANGO, Colo. (BRAIN) — Jennifer Tetrick, PR and communications director at Decathlon, joins the Channel Mastery podcast this week to discuss what the retailer has learned about operating during the pandemic at its European stores. 

Decathlon now operates in 71 countries. 

Tetrick said Decathlon's European stores are about two weeks ahead of its U.S. stores, so it's important to not only watch what they're doing to safely and effectively begin to reopen but learn from them too.

Along with the ins and outs of the reopening of some of their stores, Tetrick also shares how Decathlon's multi-channel approach has shifted throughout the pandemic, to ensure they're not only communicating with their target consumer, but understanding how their target consumer wants to be approached.

The episode can be downloaded at Or subscribe via a podcast app or listen in the player below. 

Kristin Carpenter, Verde Brand Communications CEO and host of the Channel Mastery podcast, will be live on our Facebook page tomorrow, Wednesday, May 27th at 1 p.m. MT. She'll discuss how to make the bike boom work for your business and the importance of not only catching the new influx of consumers but keeping them.


Jennifer Tetrick

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