NEW YORK (BRAIN) — More than 100 Dick's Sporting Goods stores will soon sell Peloton stationary bikes, treadmills and accessories starting this holiday season. It will be Peloton's first distribution agreement with a brick-and-mortar retailers. Dick's will also sell the products on its website.
"Peloton is a powerful brand with a very loyal following and a product mix that's compelling for any fitness enthusiast," said Will Swisher, the senior vice president, for merchandising hardlines at Dick's. "Being able to offer Peloton to our athletes – and to provide an in-store experience for them to see and test products – gives us and Peloton extended reach into the fitness market."
At launch, deliveries will be fulfilled via Peloton's in-home delivery and set up program, with some purchases available for in-store carryout.
