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NBDA announces 2023 Retailer Excellence Award winners

Published June 30, 2023

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association has announced the 2023 winners of its Retailer Excellence Awards.

Eighty-two retailers from North America have been awarded Platinum, Gold, Silver, and Bronze levels based on application score and online presence, including website and social feeds. The 2023 program featured an elevated award tier, the President's Award, given to five retailers.

The list of winners is on the NBDA website at

Retailers that earn the Bicycle Retailer of Excellence designation receive a certificate, marketing signage for their shop, and digital marketing materials for websites and social media.

Retailers will be recognized for their retailer excellence in a virtual ceremony open to retailers, industry suppliers, and consumers held on Zoom on July 13 at 7 p.m. EST.  The award presentation recording also will be available on Youtube.

"The Excellence award program is our way of symbolizing to riders and communities these retailers that rank on the highest level of achievement," said the NBDA's president, Heather Mason. "The 2023 applications highlighted some of the most progressive retailer excellence we have witnessed. The challenging times have brought creative strategies to retail, and we have been grateful to share these examples of excellence with the industry at large via our podcast Bicycle Retail Radio. My heartfelt congratulations and thanks to all this year's participants. We look forward to welcoming more retailers to the program and award in years to come."

SmartEtailing provided participants and winners with social media assets for both the People's Choice campaign portion of the REA awards as well as the winner's recognition badge.

This was the eleventh year the NBDA highlighted and awarded bicycle retailer excellence. Previous winners are  listed on the NBDA website.  The 2023 Bicycle Retailer Excellence Award program was sponsored by Ascent 360, Quality Bicycle Products, SmartEtailing, Marsh & McLennan Insurance, JBI, and Unified Bike Co.

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