NEW YORK CITY (BRAIN) — Pinarello has opened its fourth global "Bottega di Pinarello" store, in New York's SoHo neighborhood. It's the first Bottega outside Europe.
The store held an grand opening party last Thursday. It offers Pinarello's full range, including the new DOGMA X and X Series, along with a bike fitting and sizing area, workshop, and consultation space for Pinarello's premium MyWay configurator, where customers can customize paint and specifications on new bikes.
The store also carries Q36.5 cycling apparel and footwear, Amacx sports nutrition, and Partington carbon wheels. Historic items on display include Filippo Ganna's world hour record-setting Bolide F HR 3D track bike.
Attendees at the opening party included Pinarello President Fausto Pinarello, Team Netcompany-INEOS American racers Magnus Sheffield and Andrew "AJ" August, and Q36.5 founder Luigi Bergamo. A community ride from the store was held on Saturday morning, led by Best Buddies International and Good Guys Racing.
Fausto Pinarello said: "We are very excited to launch our newest flagship store in New York. For us, a Bottega is more than just a store; it is a space where cyclists can truly immerse themselves in our bikes, products and services, and experience the artistry that goes into every frame. We want every visitor to feel special the moment they step through the door, and make it a regular point of call every time they visit this incredible, iconic city."
The other Bottegas are in London; Zurich, Switzerland; and Villorba, Treviso, Italy. The store is at 114 Wooster Street.
